What Facebook’s Privacy Policy Allows May Surprise You

To get an idea of the data Facebook collects about you, just ask for it. You’ll get a file with every photo and comment you’ve posted, all the ads you’ve clicked on, stuff you’ve liked and searched for and everyone you’ve friended — and unfriended — over the years.

 

Now, the company is under fire for collecting data on people’s phone calls and text messages if they used Android devices. While Facebook insists users had to specifically agree, or opt in, to have such data collected, at least some users appeared surprised.

 

Facebook’s trove of data is used to decide which ads to show you. It also makes using Facebook more seamless and enjoyable — say, by determining which posts to emphasize in your feed, or reminding you of friends’ birthdays.

 

Facebook claims to protect all this information, and it lays out its terms in a privacy policy that’s relatively clear and concise. But few users bother to read it. You might be surprised at what Facebook’s privacy policy allows — and what’s left unsaid.

 

Facebook’s privacy practices have come under fire after a Trump-affiliated political consulting firm, Cambridge Analytica, got data inappropriately from millions of Facebook users. While past privacy debacles have centered on what marketers gather on users, the stakes are higher this time because the firm is alleged to have created psychological profiles to influence how people vote or even think about politics and society.

 

Facebook defends its data collection and sharing activities by noting that it’s adhering to a privacy policy it shares with users. Thanks largely to years of privacy scandals and pressure from users and regulators, Facebook also offers a complex set of controls that let users limit how their information is used — to a point.

 

You can turn off ad targeting and see generic ads instead, the way you would on television or in a newspaper. In the ad settings, you’d need to uncheck all your interests, interactions with companies and websites and other personal information you don’t want to use in targeting. Of course, if you click on a new interest after this, you’ll have to go back and uncheck it in your ad preferences to prevent targeting. It’s a tedious task.

 

As Facebook explains, it puts you in target categories based on your activity. So, if you are 35, live in Seattle and have liked an outdoor adventure page, Facebook may show you an ad for a mountain bike shop in your area.

 

But activity isn’t limited to pages or posts you like, comments you make and your use of outside apps and websites.

 

“If you start typing something and change your mind and delete it, Facebook keeps those and analyzes them too,” Zeynep Tufekci, a prominent techno-sociologist, said in a 2017 TED talk.

 

And, increasingly, Facebook tries to match what it knows about you with your offline data, purchased from data brokers or gathered in other ways. The more information it has, the fuller the picture of you it can offer to advertisers. It can infer things about you that you had no intention of sharing — anything from your ethnicity to personality traits, happiness and use of addictive substances, Tufekci said.

 

These types of data collection aren’t necessarily explicit in privacy policies or settings.

 

What Facebook does say is that advertisers don’t get the raw data. They just tell Facebook what kind of people they want their ads to reach, then Facebook makes the matches and shows the ads.

 

Apps can also collect a lot of data about you, as revealed in the Cambridge Analytica scandal. The firm got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014. But the quiz gathered information on their friends as well, bringing the total number of people affected to about 50 million.

 

Facebook says Cambridge Analytica got the data inappropriately — but only because the app said it collected data for research rather than political profiling. Gathering data on friends was permitted at the time, even if they had never installed the app or given explicit consent.

 

Ian Bogost, a Georgia Tech communications professor who built a tongue-in-cheek game called “Cow Clicker” in 2010, wrote in The Atlantic recently that abusing the Facebook platform for “deliberately nefarious ends” was easy to do then. What’s worse, he said, it was hard to avoid extracting private data.

 

If “you played Cow Clicker, even just once, I got enough of your personal data that, for years, I could have assembled a reasonably sophisticated profile of your interests and behavior,” he wrote. “I might still be able to; all the data is still there, stored on my private server, where Cow Clicker is still running, allowing players to keep clicking where a cow once stood.”

 

Facebook has since restricted the amount of types of data apps can access. But other types of data collection are still permitted. For this reason, it’s a good idea to check all the apps you’ve given permissions to over the years. You can also do this in your settings.

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Cisco Systems Gives $50M to Combat California Homelessness

Internet gear maker Cisco Systems Inc. announced Monday that it will donate $50 million over five years to address the growing problem of homelessness in California’s Santa Clara County and is encouraging other Silicon Valley companies to make similar efforts.

 

In a blog post, Chief Executive Chuck Robbins said people in the San Francisco Bay Area know homelessness has reached a crisis level, costing the county where many tech companies are based $520 million per year.

 

“Though homelessness seems intractable, I believe that it is a solvable issue,” Robbins wrote. “I also feel very strongly that we have an opportunity — and a responsibility — to do something about it.”

Northern California’s booming economy has been fueled by the tech sector. But the influx of workers coupled with decades of under-building has led to a historic shortage of affordable housing throughout the San Francisco Bay Area. Homelessness is now pervasive throughout Silicon Valley.

 

The median rent in the San Jose metro area is $3,500 a month, but the median wage is $12 an hour in food service and $19 an hour in health care support, an amount that won’t even cover housing costs. The minimum annual salary needed to live comfortably in San Jose is $87,000, according to a study by personal finance website GoBankingRates.

 

Cisco’s donation will go to Destination: Home, a public-private partnership that focuses on getting housing for the homeless as the first step in addressing other problems related to health, addiction, family estrangement and joblessness. In addition to financing housing, the funding will also help improve data collection about homelessness services so money is spent more efficiently.

 

Ray Bramson, chief impact officer for Destination: Home, said the leadership shown by Cisco and its CEO is what the community needs to see from the major technology companies that call Silicon Valley home.

“We’ve always known that tech could be a good partner,” Bramson said. “We’re hoping that by Cisco really stepping up and giving us this support we’re going to see other great organizations in our valley step up. … No one agency, no one organization can really do it alone.”

 

Cisco’s donation is believed to be among the largest of its kind in the region.

 

The tech company last year pledged $10 million to Housing Trust Silicon Valley’s TECH fund, on the condition that it would be matched by others. LinkedIn matched $10 million.

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With New Plan, Macron Wants France to Win AI ‘Arms Race’

French President Emmanuel Macron has set his sights on artificial intelligence as the next technological frontier France cannot afford to miss, and will launch a major “offensive” this week, officials said Monday.

Macron, the 40-year-old who swept to power last May promising to transform France into a “startup nation,” wants to avoid seeing France and Europe fall behind Chinese and U.S. giants such as Alphabet’s Google, Microsoft and Alibaba in this area.

“France missed the boat of all the latest technological revolutions: robotics, the internet. We have no giants in these fields,” a presidential adviser said. “We will do what it takes to move to pole position.”

The officials, who were speaking on condition of anonymity, declined to give more details on the announcements expected Thursday, when Macron will speak at the elite College de France research center.

They said France would invest funds “commensurate with what is at stake”: “This is a technology whose control will give a clear economic advantage to the top ones,” the adviser said, describing the global context as an accelerating “arms race.”

Artificial intelligence (AI) is the field of computer science that focuses on the creation of machines able to perceive their environment and make logical decisions.

Booming market

France will seek to leverage its traditional strength in mathematics. It is the world’s second recipient of Fields Medals, the equivalent of the Nobel Prize in mathematics, but has seen many of its top mathematicians recruited by American-based digital giants, sometimes known in France by the acronym GAFA.

“The French have a card to play because if you look at the heads of AI in the GAFAs, they’re often French,” the adviser said.

Yann Lecun, Facebook’s chief AI scientist, is often cited as an example.

So is Luc Julia, vice president for innovation at Samsung Electronics and co-author of Apple’s personal assistant, Siri.

Macron’s plan will follow most of the recommendations of a report led by Cedric Villani, 44, who won the Fields Medal in 2010 and is a member of the president’s majority party in the National Assembly, advisers said.

China has already pledged to become the world leader in AI by 2025.

Venture investors poured more than $10.8 billion into AI and machine learning companies globally in 2017, according to the Pitchbook database.

The research company IDC predicted this month that spending on cognitive and AI systems will reach $19.1 billion in 2018, up 54 percent from last year.

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‘The Last Animals" Sheds Light on Rhino, Elephant Extinction

The death this month of 45-year-old Sudan, the last male northern white rhino on the planet, rings the alarm on the imminent extinction of other endangered animals. The news also gives a renewed urgency to Kate Brooks’ documentary “The Last Animals,” about the threat poaching poses to the dwindling populations of rhinos and elephants. The film was showcased at the environmental film festival in Washington. VOA’s Penelope Poulou has more.

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Federal Trade Commission Confirms Facebook Probe

The U.S. Federal Trade Commission said Monday it is investigating the privacy controls of social media giant Facebook in the aftermath of reports that the personal data of tens of millions of Facebook users was compromised by the British voter profiling firm Cambridge Analytica.

The consumer agency’s announcement sent Facebook’s stock price down another 2 percent, after a 14 percent plunge last week cut the company’s market value by $90 billion.

The FTC normally does not announce its investigations, but confirmed the probe after numerous news accounts last week said it had been opened.

Acting consumer protection chief Tom Pahl said the FTC “is firmly and fully committed to using all of its tools to protect the privacy of consumers. Foremost among these tools is enforcement action against companies that fail to honor their privacy promises,” including adherence to a joint U.S.-European privacy accord, “or that engage in unfair acts that cause substantial injury to consumers in violation” of U.S. consumer protections.

Facebook’s privacy practices are being questioned on both sides of the Atlantic after revelations that Cambridge Analytica got the cache of information about Facebook users from British researcher Alexsandr Kogan, who had been authorized by Facebook to collect the data as part of an academic study.

Kogan developed an app on which 270,000 Facebook users supplied information about themselves. In all, because of extensive links of friends and associates to the 270,000 Facebook users, 50 million Facebook users may have had their personal data compromised.

Britain has opened an investigation of Cambridge Analytica and seized data from its London headquarters.

German Justice Minister Katarina Barley met Monday with Facebook officials, later calling for stricter regulation and tougher penalties for companies like Facebook.

“Facebook admitted abuses and excesses in the past and gave assurances that measures since taken mean they can’t happen again,” she said. “But promises aren’t enough. In the future we will have to regulate companies like Facebook much more strictly.”

Facebook said Monday it remains “strongly committed” to protecting people’s information and would answer the FTC’s questions.

Facebook chief Mark Zuckerberg on Sunday apologized to Facebook users in full-page ads in nine British and U.S. for the massive “breach of trust” by the company.

Zuckerberg did not mention Cambridge Analytica, which was paid $6 million by U.S. President Donald Trump’s successful 2016 presidential campaign for the White House to develop voter profiles.

Zuckerberg said in the ads, “This was a breach of trust, and I’m sorry we didn’t do more at the time” when Kogan passed on the Facebook data to Cambridge Analytica.”We’re now taking steps to make sure this doesn’t happen again.”

“We have a responsibility to protect your information,” Zuckerberg said. “If we can’t, we don’t deserve it.”

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Andrew Garfield on Why ‘Angels in America’ Still Resonates

A bitter optimism is felt at the end of the marathon, two-part AIDS play “Angels in America” and one of its stars, Andrew Garfield, shares some of that hope, especially with so many young people in the #NeverAgain movement demanding gun law changes and begging not to be cut down by bullets.

Garfield said the Pulitzer Prize- and Tony Award-winning work resonates as much today as it did when it first premiered more than 25 years ago, citing Saturday’s March for Our Lives in Washington, D.C., and around the country.

“These incredibly inspiring, beautiful young people organized the March for Our Lives,” he said Sunday at an opening night party. “You have teenagers who are wiser than the elders of our population, teenagers who are wiser and smarter and who are being forced to fight for simply being alive.”

He added:”Thank God they are doing what they are doing, and we need to stand with them and follow them and help them lead.”

The former Spider-Man actor, who has been on Broadway before in “Death of a Salesman,” has transferred Tony Kushner’s seven-hour masterpiece from London to Broadway. “Angels in America” dramatizes the early days of the AIDS crisis in 1980s and the effects of Reaganism.

In his final monologue, Garfield’s character says: “The dead will be commemorated. And we’ll struggle on with the living. And we are not going away. We won’t die secret deaths anymore. The world only spins forward.”

Kushner has said that all his plays, and this one in particular, seem to thrive under Republican administrations. But he said Sunday the current Donald Trump administration is like none that he has ever seen.

“There have been many bad Republican administrations. I would argue that, with the possible exception of some parts of the Eisenhower administration, it’s all been pretty terrible. This is indescribably worse than anything we’ve had before, so maybe this is the moment when the play will really hit big,” Kushner said.

The play also stars Nathan Lane, Lee Pace, Denise Gough, and Nathan Stewart-Jarrett. It is directed by Tony- and Olivier-winner Marianne Elliott.

Garfield said Kushner’s dogged optimism for a broken-down world and craving for life itself makes his words so appealing in 2018.

“It does feel like we are dreaming of a better future. I think that is what Tony is trying to do with the play. He’s giving us a very accurate depiction of the hell we are in, and then he is giving us a way out, which is through community, empathy, remembering about the sacredness of life — all life — and the mystery of longing for more life,” Garfield said.

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Row Over Data Mining Firm Cambridge Analytica Reverberates in India

The controversy over the British-based data mining company, Cambridge Analytica, which faces allegations of using the personal data of millions of Facebook followers to influence the U.S. election, is reverberating in India, which is due to hold national elections next year.

The website of the Indian affiliate of Cambridge Analytica, Ovleno Business Intelligence (OBI), has been taken down amid a dispute between the country’s two major political parties over using its services.

Both the ruling Bharatiya Janata Party (BJP) and the main opposition Congress Party have denied doing so. However Ovleno’s site had listed the BJP, the Congress and a regional party known as the Janata Dal (United) among its clients.

India’s Information Technology Minister, Ravi Shankar Prasad, last week warned of tough action against social media giants if the data of Indians was misused.

He said India supports freedom of speech, expression and exchange of ideas on social media, “but any attempt, covert or overt, by the social media, including Facebook, of trying to influence India’s electoral process through undesirable means will neither be appreciated nor be tolerated.”

He said that in the wake of recent data theft from Facebook, the stern warning should be heard “across the Atlantic, far away in California.”

Minister Prasad asked Congress Party leader Rahul Gandhi, to “explain” the role of Cambridge Analytica in his social media outreach and whether the party had engaged in data trade with the firm.

Congress Party spokesman Randeep Sujrewala called the accusation a “fake agenda and a white lie.” He said it was the BJP that had used the company’s services.

Gandhi is expected to be the main opponent to Prime Minister Narendra Modi in 2019. Although Modi’s BJP won a sweeping victory in 2014, many analysts expect next year’s elections to be a much tighter race.

Domestic media reports have said that Cambridge Analytica and its India partner have been in talks with both the Congress and the BJP for a possible collaboration for their 2019 Lok Sabha election campaigns.

On its website, the Indian affiliate of Cambridge Analytica had said it offered services such as “political campaign management,” which includes social media strategy, election campaign management and mobile media management.

Internet experts say India is extremely vulnerable to the misuse of personal data during elections.  

“It’s become a source of micro-targeting. At scale when you can dissect this data and customize messages to individual people to prey on their fears, that kind of campaign is always possible,” said Nikhil Pahwa, a digital rights activist and founder of digital news portal MediaNama.

“The problem is not with one entity [such as Cambridge Analytica] but a system which allows it,” Pahwa said, pointing out that there is too much data floating around.

In an interview with CNN, Facebook CEO Mark Zuckerberg has said Facebook was committed to stopping interference in the U.S. midterm election in November and elections in India and Brazil.

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NBA Players Unite to Protest Police Shooting

Members of the Nationals Basketball Association’s Boston Celtics and Sacramento Kings came together Sunday to call attention to the killing of an unarmed black man by police.

Players wore warmup t-shirts with the message “Accountability. We are one.” printed on the front and #StephonClark on the back.

Clark died March 18 in South Sacramento. Police suspected him of breaking into cars and when officers confronted him they shot him 20 times believing he was holding a gun. He was later found to have only a cell phone.

Sacramento Mayor Darrell Steinberg said he would not second guess “the split-second decisions of our officers” and called for a full investigation of what happened.

Protesters have rallied against the shooting during the past week, including one demonstration that blocked fans from entering a Kings game on Thursday. 

That night, team owner Vivek Ranadive spoke to those who did make it inside the arena with Kings players surrounding him.

“We recognize that it is not just business as usual, and we are going to work really hard to bring everybody together to make the world a better place,” Ranadive said.

Sunday’s game included a video message with players from both the Kings and the Celtics.

“These tragedies have to stop,” says Kings guard De’Aaron Fox.

“There must be accountability,” says Celtics forward Al Horford.

The video goes on to say that “change is necessary” and people need to talk, act and unite. It ends with a plea to “say his name,” in reference to Clark.

The issue has gained prominence in the past few years with protests that began with National Football League player Colin Kaepernick kneeling during the traditional pre-game playing of the U.S. national anthem to call attention to the treatment of minorities in the country, particularly when it comes to police brutality.

Many other NFL players joined him, sparking a backlash from some team owners, fans and President Donald Trump, who said those who knelt should be fired.

NBA star Stephen Curry said after Trump’s comments in September that he would not make the customary visit championship-winning teams take to the White House.

The NBA league office emphasized to teams its own rule that players must stand during the anthem, but also encouraged them to find other ways to connect with their communities. 

A memo suggested making videos featuring players speaking about issues important to them, having players or coaches make speeches before games, and also participating in community events that help connect people and foster conversations.

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Unlocking Secrets of Extinct Canine-Looking Tiger

The exotic Tasmanian tiger once roamed Australia and New Guinea. It looked like a cross between a tiger and a dog, and is believed to have become extinct in the wild in the 20th century. The last one died in a zoo in the 1930’s. Using preserved Tasmanian tigers, Australian scientists did 3D scans of the animal, which they hope will explain why it evolved to look so much like a canine. VOA’s Deborah Block has more.

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Inmates Find Expression through Songwriting

Music is changing lives in some American prisons, where guitars and songwriting are sparking creativity in inmates. Mike O’Sullivan reports from a state prison in Norco, California, about the music program Jail Guitar Doors.

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Facebook Questioned About Pulling Android Call, Text Data

On the same day Facebook bought ads in U.S. and British newspapers to apologize for the Cambridge Analytica scandal, the social media site faced new questions about collecting phone numbers and text messages from Android devices.

The website Ars Technica reported that users who checked data gathered by Facebook on them found that it had years of contact names, telephone numbers, call lengths and text messages.

Facebook said Sunday the information is uploaded to secure servers and comes only from Android users who opt-in to allow it. Spokeswomen say the data is not sold or shared with users’ friends or outside apps. They say the data is used “to improve people’s experience across Facebook” by helping to connect with others.

The company also says in a website posting that it does not collect the content of text messages or calls. A spokeswoman told the Associated Press that Facebook uses the information to rank contacts in Messenger so they are easier to find, and to suggest people to call.

Users get the option to allow data collection when they sign up for Messenger or Facebook Lite, the Facebook posting said. “If you chose to turn this feature on, we will begin to continuously log this information,” the posting said.

The data collection can be turned off in a user’s settings, and all previously collected call and text history shared on the app will be deleted, Facebook said.

The feature was first introduced on Facebook Messenger in 2015 and added later on Facebook Lite.

Messages were left Sunday seeking comment about security from Google officials, who make the Android operating system.

Reports of the data collection came as Facebook CEO Mark Zuckerberg took out ads in multiple U.S. and British Sunday newspapers to apologize for the Cambridge Analytica scandal.

The ads say the social media platform doesn’t deserve to hold personal information if it can’t protect it.

According to the ads, a quiz app built by a Cambridge University researcher leaked Facebook data of millions of people four years ago. Zuckerberg said this was a “breach of trust” and that Facebook is taking steps to make sure it doesn’t happen again.

Facebook’s privacy practices have come under fire after Cambridge Analytica, a Trump-affiliated political consulting firm, got data inappropriately. The social media platform’s stock value has dropped over $70 billion since the revelations were first published.

Among the newspapers with the ads were The New York Times and The Washington Post in the U.S., and The Sunday Times and The Sunday Telegraph in the United Kingdom.

The ads said Facebook is limiting the data apps received when users sign in. It’s also investigating every app that had access to large amounts of data. “We expect there are others. And when we find them, we will ban them and tell everyone affected,” the ads stated.

Cambridge Analytica got the data from a researcher who paid 270,000 Facebook users to complete a psychological profile quiz back in 2014. But the quiz gathered information on their friends as well, bringing the total number of people affected to about 50 million.

The Trump campaign paid the firm $6 million during the 2016 election, although it has since distanced itself from Cambridge.

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In Pakistan News Anchor Makes News

Photo Courtesy: Kohenoor News. Caption: Marvia Malik, Pakistan’s first transgender news anchor

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Thousands Mourn Creator of Venezuelan Youth Orchestras

Thousands of Venezuelans have paid homage to Jose Antonio Abreu, parading past the coffin of the economist turned visionary musical educator who created a network of youth orchestras that has been replicated around the world.

His coffin was delivered with military honors Sunday morning to the headquarters of the program, where the concert hall was converted into a chapel. Students of varying ages took turns playing pieces by Bach, Beethoven and other composers.

The death of the 78-year-old Abreu was announced Saturday by his family. No cause was given, but he had been known to be battling several illnesses since he retired a few years ago from running the musical education program known as El Sistema.

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Facebook’s Zuckerberg Apologizes for ‘Breach of Trust’ in Disclosure of Users’ Data

Facebook co-founder and chief executive officer Mark Zuckerberg apologized Sunday in full-page ads in nine major British and U.S. newspapers for the massive “breach of trust” at the social media giant that revealed personal information of millions of Facebook users.

Zuckerberg did not mention the British firm accused of using the data, the voter profiling company Cambridge Analytica that obtained the cache of information from British researcher Alexsandr Kogan, who had been authorized by Facebook to collect the data as part of an academic study.

Cambridge Analytica was paid $6 million by President Donald Trump’s successful 2016 presidential campaign for the White House to develop voter profiles.

Zuckerberg said in the ads, “This was a breach of trust, and I’m sorry we didn’t do more at the time” when Kogan developed an app on which 270,000 Facebook users supplied information about themselves. “We’re now taking steps to make sure this doesn’t happen again.”

In all, because of extensive links of friends and associates to the 270,000 Facebook users, 50 million Facebook users may have had their personal data compromised.

“We have a responsibility to protect your information,” Zuckerberg said. “If we can’t, we don’t deserve it.”

The ads ran in six British national newspapers, including the best-selling Mail, The Sunday Times and The Observer, along with The New York Times, The Washington Post and The Wall Street Journal in the U.S.

Zuckerberg said Facebook, with 2.2 billion users worldwide, is also investigating “every single app that had access to large amounts of data before we fixed this. We expect there are others. And when we find them, we will ban them and tell everyone affected.”

A new Reuters-Ipsos poll in the U.S. released Sunday showed that 41 percent of Americans trust Facebook to obey laws that protect their personal information, compared to 66 percent of trust in Amazon; 62 percent in Google; 60 percent in Microsoft and 47 percent in Yahoo.

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Scientists Track Chinese Space Station as It Falls to Earth

Scientists are monitoring a defunct Chinese space station that is expected to fall to Earth around the end of the month, the largest manmade object to re-enter Earth’s atmosphere in a decade.

The head of the European Space Agency’s debris office, Holger Krag, says China’s Tiangong-1 space station will likely fall to Earth between March 30 and April 3.

Krag said it still not yet known where the space station will hit Earth, but said it would be extremely unlikely for anyone to be injured when it does.

Injury unlikely

“Our experience is that for such large objects typically between 20 and 40 percent of the original mass, of 8.5 tons, will survive re-entry and then could be found on the ground, theoretically,” he said.

“However, to be injured by one of these fragments is extremely unlikely. My estimate is that the probability to be injured by one of these fragments is similar to the probability of being hit by lightning twice in the same year,” Krag added.

He said the space station is expected to fall between the areas of 43 degrees south and 43 degrees north, and everything outside that zone is considered safe.

“Northern Europe including France, Germany, Austria and Switzerland are definitely on the safe side. Southern Europe, the southern part of North America, South Asia, Africa, Australia and also South America are still within the zone today,” he said.

Where will it hit?

Scientists say it is hard to predict where Tiangong-1 will hit Earth in part because of its low orbit and high velocity. They say the space station is traveling 17,400 mph and orbits Earth about every 90 minutes.

Tiangong-1 was launched into orbit in 2011 as China’s first space lab. It carried out orbit experiments in preparation for China’s plan to put a permanent space station into orbit by 2023.

 

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New Dating App Matches Users Based on Their DNA

Love from a cheek swab? That’s what founders of a new dating app are promising.

There always seems to be another dating app popping up with promises of helping find romance — just answer this, just swipe that — but one new online dating service is incorporating genetics into the mix and promising something other apps cannot: compatibility through genetics.

The app is called Pheramor, a cross between pheromone, the small molecules that are emitted from the body and are smelled by the people around us,and amour, the French word for love.

The Houston-based company competed in a recent Bay Area pitch competition, where they stood out with a charismatic presentation that included references to their own failed attempts at online dating.

“Who here is single as hell and tired of swiping on Tinder?” asked Brittany Barreto, chief scientific officer and co-founder of Pheramor.

“I am,” replied data scientist Asma Mirza, the company’s CEO and co-founder. Audience members also chimed in.

“What if I told you that with this genetic cheek swab, I could tell you who you’d be attracted to, and who is going to be attracted to you based on your cheek cells?” Mirza said.

The company claims their app is based on 40 years of research showing that there are 11 genetic markers proven by scientists to be “responsible for attraction.”

“Pheramor looks at genetics-based human attraction and social media metadata to help people increase their efficiency of dating,” said Mirza.

Rasmus Nielsen, professor of computational biology and human genetics at UC-Berkeley, said “the 11 genetic markers, or MHC type, that they are referencing are the same that have to do with protection against viruses and pathogens.”

Nielsen said research has shown that mice can recognize DNA that’s similar to their parents’ and avoid mating with their siblings.

“We’ve been looking into whether something like that is going on in humans. And there is some idea that maybe when we mate, we avoid individuals with the same MHC type. And that’s what they are basing it on. But the science is sketchy. It’s still very, very, very,very controversial as to whether humans can even do this. And there’s really very little science into whether it would help us predict mates,” Nielsen added.

On their website, Pheramor states, “We are constantly smelling each other’s pheromone profiles and deciding subconsciously how attractive that individual is to us.”

Pheramor cites a study done in the 1990s called “The Sweaty T-shirt Experiment.” In the study, women rated T-shirts worn consecutively for three days by specific men. The scientists found that women were more attracted to the scent of a man whose genetics were more diverse than their own.

But Nielsen argues the study has never really been replicated successfully.

“Our ability to predict anything from genetic data is relatively poor, and something like mate choice — who you are attracted to — you really cannot predict that at all. It’s to a certain degree like selling snake oil, because you can’t really do it. The genetics is not worked out well enough yet,” he said.

The founders say critics are focusing too much on the pheromones. They point out that the app doesn’t just look at genetics, it pairs the genetic information with your social media activity to get a fuller picture of your personality and interests.

Users are able to connect all of their social media activity to the app, which Pheramor uses with its proprietary algorithm to help match mates. And to discourage endless swiping, each match shows up as a blurred photo, placing the emphasis on the compatibility score, not physical appearance.

“So, you download the app, you purchase a kit, you instantly start to match with local singles based on the metadata from social media,” Barreto said. “When you swab your cheek, you send it back to us — it takes about two weeks for you — the genetic information will just enhance the compatibility scores.”

In addition to finding romance, the company said Pheramor is also helping save lives.

The same 11 genetic markers they are looking at are the same used to fight blood cancers. Pheramor has partnered with a national cancer registry called Gift of Life in which customers have the option of being added to the registry to potentially be a match for someone fighting leukemia, lymphoma or other blood disorders

For young, would-be lovers who want to throw their hats in the ring, the DNA test costs $19.99, with a $10-a-month service fee. It’s available oniOS and Android. Perhaps a small price to pay if their science has even the smallest possibility of leading to love?

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A New Dating Service Uses Your DNA to Find Love

There always seems to be another dating app popping up with promises of helping find romance — just answer this, just swipe that — but one new online dating service is incorporating genetics into the mix and promising something other apps cannot: compatibility through genetics.

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Young Syrian Refugee Invents Life-Saving Life-Jacket

Necessity, they say, is the mother of invention. Even more so, when the invention is something a loved one needs. That was the case for a young Syrian woman who invented a GPS-equipped life vest. VOA’s Faith Lapidus reports.

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What Do Palm Trees and Wind Turbines Have in Common?

Increasingly popular wind turbines are getting bigger and making more power, but there is a limit to their size. At some point they become too big, too difficult to transport and install, and strong winds can bend them out of shape. But researchers led by scientists from the University of Virginia say there’s a way around it. VOA’s George Putic reports.

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Blacks in Silicon Valley Share Lessons on Pursuing Unicorns or Gazelles

What does it take to build a thriving technology company – and an environment in which black techies, their financial backers and their markets can flourish?

That question underpins the new VOA documentary “Beyond the Unicorn.”  Subtitled “Africans Making IT in Silicon Valley,” it explores how some Africans and African-Americans are finding their way in the tech sector’s global capital in California.

The 26-minute documentary profiles several entrepreneurs and venture capitalists and how they overcome hurdles. Its screening Wednesday evening, at a VOA event at the San Francisco campus of the French university INSEEC U., served as a springboard for a panel discussion spanning market potential, funding gaps and hiring disparities.

First, a definition for the uninitiated. A unicorn is a private startup technology firm valued at $1 billion or more. Once rare, such companies have proliferated in the last few years, with almost 200 globally as of last May, according to Forbes.

Silicon Valley has spawned herds of unicorns, such as Uber and Airbnb.  

Africa hasn’t. With less readily available investment funding, “a unicorn might be quite unrealistic for an entrepreneur in Africa to build very quickly,” said venture capitalist Mbwana Alliy, who appears in the documentary. He suggested its counterpart might be a “zebracorn.”           

“Does that mean it’s a $100 million startup? Maybe that’s more achievable for an entrepreneur,” said Alliy, founder of the Africa-focused Savannah Fund. “And it’s still a major outcome.”   

Panelist Stephen Ozoigbo proposed another term: gazelle, “something real and indigenous.”

“If it’s a gazelle, then you’re sure it would outrun, it would outhustle” the competition, said Ozoigbo, CEO of the African Technology Foundation.   

​Market potential

The continent has some fast-growing economies – think Ethiopia and Nigeria – and the world’s fastest-growing population. More than half of its countries are expected to double their head counts by 2050, the United Nations reports.

No wonder investment in African tech ventures is surging.

Figures vary: The Disrupt Africa news portal says African tech startups raised more than $195 million last year, up from almost $130 million in 2016.

Partech Ventures reports even stronger growth. The global venture capital firm, which has offices in San Francisco and Dakar, Senegal, reports that 124 tech startups drew $560 million in equity in 2017, up from almost $367 million for 74 startups the previous year.

Still, Africa gets only a very tiny share of global private equity capital, said Andile Ngcaba, a panelist and founder of the African tech investment management fund Convergence Partners.

That’s just one of the challenges for Africans and African-Americans in tech.

Lack of diversity

Blacks account for just 3 percent of the workforce among Silicon Valley’s top 75 tech companies, an underrepresentation so striking that it has drawn public condemnation and scrutiny by the U.S. Equal Employment Opportunity Commission in a 2016 report.

The male-dominated tech sector can be even less welcoming to black females.

“Being an African woman in Silicon Valley … has been very difficult. I actually had an easier time in Nigeria,” said Bukola Akinfaderin, a senior developer – and the only black female mobile engineer – for the genealogy website Ancestry.com. She said her homeland’s tech sector has less of a gender imbalance.

Akinfaderin, featured in the documentary, finds support in groups such as dev/color, a nonprofit for black software engineers.

She gets encouragement to revive Jandus Radio, her app enabling the African diaspora to hear live radio from the continent. It had as many as 500,000 users by 2016, when the hosting company’s server malfunctioned and deleted the app’s database. She plans to reboot the app as KinFolk.

Akinfaderin touts the value of being an African woman engineer working in Silicon Valley. “When you’re building a product – especially if it’s a consumer-facing product, one that’s international – you are going to need perspective from everyone.”

Need for helping hands

Mentoring and networking can make all the difference in finding opportunities, said Nate Yohannes, a Microsoft business development director for artificial intelligence – and the evening’s keynote speaker.

“Coming to the United States as a child of [Eritrean] refugees,” he said, he couldn’t always rely on his parents’ guidance because of their unfamiliarity with the new setting. So, he sought out mentors, who helped shape his trajectory from law school to a Wall Street job to the U.S. Small Business Association to Microsoft.

“It’s on us” to help each other and connect the continents, Yohannes told the scores of people, including other Africans, in the screening room.

Other concerns

Africa’s rapid population growth heightens the need to educate African youths so they can compete for work globally, said Convergence Partners’ Ngcaba. He added that those aspiring to the tech sector will need training in, say, data science, machine learning and artificial intelligence.

“That’s the only way we can position ourselves in the global landscape,” Ngcaba said.

Skills, opportunity and capital are vital for entrepreneurs, agreed Yonas Beshawred, founder and CEO of StackShare, an online marketplace for comparing engineering tools and software.

But, he added, “I think the most important thing is that you have something that you’re passionate about and you start working on it … instead of just talking.”

A VOA showcase

The “Unicorn” screening event also served as a showcase for VOA’s commitment to “telling America’s story” along with providing accurate news and information to countries without independent media, VOA director Amanda Bennett said. 

“And what is more American than the American diaspora, the people who come here from places around the world looking for something and looking to give something, looking to be someone? And what is more American than technology?” she asked rhetorically in her introductory remarks, pointing out that VOA opened a Silicon Valley office last spring.

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