US Scanning Cyberspace for Signs of Iranian Aggression

U.S. government officials are watching and waiting, with many believing it is only a matter of time before Iran lashes out in cyberspace for the U.S. drone strike that killed Quds Force commander Qassem Soleimani last week.According to the latest advisory from the Department of Homeland Security, there are still “no specific, credible threats” to the United States. But officials say Iran’s public assurances that it is done retaliating mean little.“Iran has been one of the most malicious actors out there,” a senior State Department official said Thursday. “We’re very concerned about Iran’s capabilities and activities.”U.S. government officials have been hesitant to comment in any detail on what Iranian cyber actors have been up to in recent days, though they note Iran’s capabilities are on par with Russia, China and North Korea when it comes to using cyber to target industrial control systems or physical infrastructure.“DHS [Department of Homeland Security] is operating under an enhanced posture to improve coordination and situational awareness should any specific threats emerge,” a department spokesperson told VOA.The spokesperson added DHS is coordinating with U.S. intelligence agencies, key private sector companies and organizations, and is ready to “implement enhanced security measures, as needed.”Iranian Cyber ActivityBracing for a ‘significant’ attackIntelligence officials say much of Iran’s cyber activity is driven by the Islamic Revolutionary Guard Corps (IRGC), sometimes using front companies or sometimes carrying out cyberattacks themselves.Past Iranian cyberattacks have ranged from distributed denial of service attacks (DDoS), which block access to websites by overwhelming the server hosting the site with internet traffic, to efforts to deface websites or attempts to steal personal data.An alert this week from the FILE – The Twitter and Facebook logos, Nov. 26, 2019.Ramping up disinformation campaignsAnd once the U.S. airstrike took out Soleimani, the Iranian disinformation machinery went into action.“As that news came out, we saw them ramp their program and start pushing that stuff out,” Hultquist said.The disinformation from Iran’s proxy forces in the Middle East further increased Tuesday during Iran’s retaliatory missile strike on Iraqi bases hosting U.S. and coalition forces — “in terms of reports coming in about certain hits that happened and numbers of casualties from the Iranian response,” said Phillip Smyth, an analyst with the Washington Institute for Near East Policy who has been tracking social media activity by the Iranian-backed militias.But Iran-linked cyber actors have also eyed more ambitious campaigns.In October 2018, for example, Facebook and Instagram removed 82 accounts, pages and groups from their platforms.The posts, Facebook said, focused on “politically charged topics such as race relations, opposition to the [U.S.] president and immigration.”Facebook Removes 82 Iranian-Linked Accounts

        Facebook announced Friday that it has removed 82 accounts, pages or groups from its site and Instagram that originated in Iran, with some of the account owners posing as residents of the United States or Britain and tweeting about liberal politics.At least one of the Facebook pages had more than one million followers, the firm said. The company said it did not know if the coordinated behavior was tied to the Iranian government. 

Analysts said while those Iranian disinformation efforts paled in comparison to the campaign run by Russia in the run-up to the 2016 U.S. presidential elections, the effort showed signs of increasing sophistication, which has continued to this day.Some former U.S. officials and analysts also suspect Iran may be targeting news outlets.The Kuwaiti government Wednesday said the Kuwait News Agency’s Twitter account was hacked after it posted false reports that the U.S. was withdrawing all troops based in the country.Separately, hackers claiming to be working on behalf of Iran defaced the website of the U.S. Federal Depository Library Program.Despite suspicions and concerns, though, officials have yet to definitely attribute either attack to Iran. And there is a risk that such attacks are actually the work of other cyber actors.For example, former officials said there have been instances in the past where Russian cyber operatives hijacked Iranian infrastructure or malware to launch intrusions of their own.Targeting AmericansIran, though, has other tools it can use to strike the U.S. and the West. “Iranian cyber actors are targeting U.S. government officials, government organizations and companies to gain intelligence and position themselves for future cyber operations,” U.S. intelligence agencies warned in their most recent threat assessment.Iran’s Cyber Spies Looking to Get Personal

        Iran appears to be broadening its presence in cyberspace, stealing information that would allow its cyber spies to monitor and track key political and business officials, including some in the United States.A new, U.S. intelligence report released Tuesday warned Iranian cyber actors "are targeting U.S. Government officials, government organizations, and companies to gain intelligence and position themselves for future cyber operations."The latest Worldwide Threat Assessment also said Tehran has been…

The U.S.-based cybersecurity firms FireEye and Symantec have said their research shows Iranian-linked cyber actors have paid particular attention to telecommunications and travel companies, mining them for personal data that could prove useful in such cyber campaigns.Not everyone, however, is convinced Iran is positioned to launch a major cyber offensive.“A lot of the doom and gloom headlines that are out there right now, I think, are overblowing or overhyping the immediate cyberthreat coming from Iran,” Hoover Institution Fellow Jacquelyn Schneider said.“The reality is that Iranians have been conducting these cyberattacks over the last year, if not longer,” she said, adding that while there may well be an uptick in attacks, “they’ve been trying this entire time.”Still, a former U.S. National Security Agency threat manager cautions even a small cyberattack can inadvertently do widespread damage.“There’s always the potential that an attack or an intrusion, which is physically or strategically designed to only impact a certain geography or certain network, creeps to other parts of the network,” said Priscilla Moriuchi, now head of nation-state research at the cybersecurity firm Recorded Future.

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Royal Courtiers Chart Path for Prince Harry’s Independence

Queen Elizabeth II has moved quickly to take control of the crisis surrounding the decision by Prince Harry and Meghan, the Duchess of Sussex, to distance themselves from the royal family, ordering royal courtiers to find a future role for the pair within days.Officials representing the most senior members of the family — the monarch, her son Prince Charles, grandson Prince William, and Prince Harry and Meghan — were meeting to sort out a workable solution for the couple within the royal family.In the meantime, Meghan has returned to Canada, where she and Harry spent the Christmas holidays, instead of with other royals at the queen’s estate in Sandringham, England. The former actress has longstanding ties to the country, having lived in Toronto while filming the TV show “Suits.”The talks come after the royal pair released a “personal message”  Wednesday evening that said they were stepping back from being senior members of Britain’s royal family, aimed to become financially independent and would “balance” their time between the U.K. and North America.FILE – Newspapers are seen for sale in London, Jan. 9, 2020.Harry and Meghan faced a barrage of criticism from the British press over their decision.The couple has long complained of intrusive media coverage and accused some British media commentators of racism. They slammed the country’s long-standing arrangements for royal media coverage and insisted that from now on they prefer to communicate directly with the public through social media.The monarch and other members of the family were said to be “hurt” by the announcement because they weren’t informed about the communique before it was released. News of the talks followed.The latest developments reveal more divisions within the British monarchy, which was rocked in November by Prince Andrew’s disastrous television interview about his relationship with the late convicted sex offender Jeffrey Epstein. Andrew, the queen’s second son, has stepped away from royal duties and patronages after being accused by a woman who says she was an Epstein trafficking victim who slept with the prince.Personal assetsHarry, 35, is Elizabeth’s grandson and sixth in line to the British throne, behind his father, brother and his brother’s three children. The former British Army officer is one of the royal family’s most popular members and has spent his entire life in the public eye.Before marrying the prince in a wedding watched around the world in 2018, the 38-year-old Meghan was a star of the TV legal drama “Suits.” The couple’s son Archie was born in May 2019.The couple’s statement on Wednesday left many questions unanswered — such as what they plan to do and how they will earn private income without tarnishing the royal image. At the moment, they are largely funded by Harry’s father, Prince Charles, through income from his vast Duchy of Cornwall estate.They said they plan to cut ties to the taxpayer support given each year to the queen for official use, which currently covers 5% of the costs of running their office.Harry and Meghan also have considerable assets of their own. Harry inherited an estimated 7 million pounds ($9.1 million) from his late mother, Princess Diana, as well as money from his great-grandmother. Meghan has money from a successful acting career.
 

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Two Documentaries Chronicle Horrors in Syria Through Women’s Eyes

Two award-winning documentaries capture death and destruction in the war-torn Syrian cities of Aleppo and Eastern Ghouta through the eyes of women. Waad al-Kateab’s film “For Sama,” and Feras Fayyad’s film “The Cave,” document civilians’ struggle to survive in devastated cities where doctors in makeshift hospitals tend to throngs of injured and dying people. VOA’s Penelope Poulou interviewed both filmmakers and has more.

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Vietnamese Investors More Cautious with Tech Startups

Vietnamese startups are heading into the new year looking to avoid the mistakes of such companies as Uber and WeWork, which disappointed investors in 2019 for failing to turn a profit after so much buildup.Investors and entrepreneurs in the communist nation are taking a more critical look at their businesses after seeing others get burned overseas. WeWork, which rents out shared workspaces, was seen as a cautionary tale of a startup that did not live up to expectations and was not profitable.For years, investors were willing to back losing businesses to gain market share. But now, there is more scrutiny of new investments.Benchmarks setThe Vietnam Innovative Startup Accelerator (VIISA) requires its technology startups to meet a list of benchmarks throughout their time in the program.“Apart from very intuitive selection criteria that all applying startups have to go through, the program has introduced a new development measurement method, which helps us to capture the progress of startups that are accepted into VIISA,” Hieu Vo, a board member and chief financial officer at VIISA, said. “I think this process will bring out the best in each person for the particular business they have founded and committed to.”Vo said his colleagues sit down with startups when they join the accelerator to discuss key performance indicators, or KPI, that will be set as goals. VIISA also does training for the young businesses so they have quantifiable skills, such as how to structure a business deal, or how to set up their accounting system.Having metrics and ratings, Vo said, supports “both business performance, as well as personal transformation of founders.”Founder scrutinyThe founder as an individual has become a point of scrutiny for investors, who used to be more forgiving of an eccentric or aggressive founder, seen as part of the package to have a tech genius head an innovative business. But there has been a backlash among those who think too much permissiveness can damage a business, from the sexual misconduct amid the workplace culture of Uber, to the conflicts of interest in business decisions at WeWork.It helps to not just think short term and to have an outside perspective, according to Pham Manh Ha, founder and chief executive officer of Beekrowd, an investment platform in Ho Chi Minh City.“As a first-time founder, it seems impossible for us to look beyond the first six months to a year of our business,” he said, adding that experienced third parties can help businesses take the long view. “They stand outside the trees that are blocking us from seeing the forest.”To see the forest, Vietnamese businesses like his are taking a more measured approach. Vietnam has seen an escalation of tech startups, as investors have rushed to put their money to work and take advantage of the economy’s fast growth.They also remember the dot-com bubble in the United States, and the more recent global tech bubble, two reminders for caution.

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Зеленский снова прислуживает Коломойскому

На этот раз доблестный квнщик и величайший лидер современности, решил порешать вопросы Бени Коломойского слетав в главную офшорную дыру арабского мира государство Оман


 
 
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Як отримати від Авакова бойовий автомат? Інструкція від Чорновол

Хочеш нагородний автомат від Авакова?
Розповідаю як його отримати


 
 
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Газовая труба Путина обломалась

Украина не лишена транзита, и она не в кармане у Путина. Вместо этого приходится пресмыкаться перед Эрдоганом, использовавшим путинские просчеты для того, чтобы получить персональный газопровод и дешевый российский газ.


 
 
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Comedian-Director Buck Henry Dies at 89

American comedian, writer and director Buck Henry, who was behind one of the most influential films in history, has died of a heart attack. He was 89.The Dartmouth-educated Henry first emerged in the late 1950s, playing a puritanical character who was offended by so-called naked animals and wanted them to wear clothes.Many in the media failed to realize it was a joke and booked Henry’s character on news and interview shows.FILE – Key members of NBC’s comedy, “The New Show,” from left, Dave Thomas, Steve Martin, Lorne Michaels, Valri Bromfield, Jeff Goldblum, and Buck Henry, hold a news conference announcing the show in New York, Dec. 31, 1983.In 1965, Henry co-created the television comedy Get Smart, a satire of James Bond. Instead of the smooth martini-drinking spy, the Get Smart lead character, Maxwell Smart, was a dense bumbler whose apologies to his boss of “Sorry about that, chief” became a national catch phrase.Three years later, Henry co-wrote and appeared in The Graduate, a film that influenced generations of young people. In it, Dustin Hoffman played a former college student who had no ambition or clear idea of what he wanted to do with his life and wound up having an affair with a woman twice his age.With a musical score by Simon and Garfunkel, Henry’s script for The Graduate earned him his first Oscar nomination for Best Screenplay. His second nomination came 10 years later for the hugely popular film Heaven Can Wait. Henry’s other hit films included Catch-22 and What’s Up, Doc?The short and bespectacled Henry, who died Wednesday in Los Angeles, also had appeared on numerous television comedy and variety shows.

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At CES, Tech Startups Hail from Around the World

Building a tech startup is not easy, especially in countries with less-established tech industries. Nevertheless, many global entrepreneurs are determined to succeed, and the Consumer Electronics Show (CES) in Las Vegas is their chance to prove themselves to the rest of the industry. VOA’s Tina Trinh met with startup founders from Senegal, Ukraine and Thailand.

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‘Pose’ Cast, Niecy Nash, Matsoukas, Lynch to Be Honored by Essence

Emmy winner Niecy Nash, the groundbreaking cast of the hit TV series “Pose,” Grammy-winning music video director Melina Matsoukas and “Captain Marvel” actress Lashana Lynch will be honored at the 2020 Black Women in Hollywood Awards.Essence Communications, the media company dedicated to black women that hosts the annual pre-Oscars luncheon, announced Thursday that the event will take place Feb. 6 at the Beverly Wilshire in Beverly Hills, California — three days before the 92nd Academy Awards.”Pose” writer-director-producer Janet Mock will be honored at the event alongside members of the show’s cast, including Mj Rodriguez, Indya Moore, Dominique Jackson, Angelica Ross and Hailie Sahar. Billy Porter, who won an Emmy for his role on “Pose” last year, will be a presenter at the awards luncheon.”ESSENCE is thrilled to commemorate the creative and critical achievements of Black women as originators, nurturers, makers and creators during our 13th Black Women in Hollywood awards luncheon,” MoAna Luu, the company’s chief content and creative officer, said in a statement. “Whether they’re reclaiming our culture or dismantling traditional gender ideas, each of our honorees uplift us as they present their unique gifts on the screen and behind the camera. As ESSENCE celebrates 50 years of the power of our presence, we are proud to salute them all.”Nash earned an Emmy nomination for her performance in last year’s “When They See Us” and won a Daytime Emmy for the home makeover show “Clean House.”Matsoukas made her directorial debut with the film “Queen & Slim” last year and won Grammys for directing videos for Rihanna and Beyonce. Lynch is set to appear in the James Bond film “No Time to Die,” to hit U.S. theaters on April 10.

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У 2019 році споживча інфляція сповільнилася до 4,1% – Держстат

У 2019 році споживча інфляція сповільнилася до 4,1%, повідомила Державна служба статистики. Базова інфляція становила 3,9%.

Серед продуктів харчування найбільше зросли ціни на овочі (31,3%) і хліб (17,7%).

За даними Держстату, вартість алкоголю зросла на 15,6%, житла, води, електроенергії, газу та інших видів палива – на 8%, охорони здоров’я – на 6,7%, зв’язку – на 15,5%, освіти – 13,4%.

За підрахунками Державної служби статистики, у 2018 році інфляція на споживчому ринку становила 9,8%.

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Actor Jeremy Irons to Head Jury at Berlin Film Festival

British actor Jeremy Irons will head the jury at the Berlin International Film Festival next month, organizers said Thursday.Irons will be jury president at the festival’s 70th edition, running from Feb. 20 to March 1. Other members of the jury haven’t yet been named.
Irons’ screen and stage career started in the 1970s. He won a best actor Oscar in 1991 for his role in “Reversal of Fortune” and had acclaimed performances in films including “the French Lieutenant’s Woman” and “The Mission” as well as the 1981 TV miniseries “Brideshead Revisited.”
Irons said in a statement released by festival organizers that he was taking on the festival role “with feelings of great pleasure and not inconsiderable honor.”
 “With his distinctive style, Jeremy Irons has embodied some iconic characters that have accompanied me throughout my journey in cinema, making me aware of the complexity of human beings,” Carlo Chatrian, the festival’s artistic director, said.
This year’s festival is the first under the leadership of Chatrian, who previously headed the Locarno film festival, and executive director Mariette Rissenbeek. The duo replaced Dieter Kosslick, who directed the event for 18 years.  

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Facebook Again Refuses to Ban Political Ads, Even False Ones

Despite escalating pressure ahead of the 2020 presidential election, Facebook reaffirmed its freewheeling policy on political ads Thursday, saying it won’t ban them, won’t fact-check them and won’t limit how they can be targeted to specific groups of people.Instead, Facebook said it will offer users slightly more control over how many political ads they see and make its online library of political ads easier to use.These steps appear unlikely to assuage critics — including politicians, activists, tech competitors and some of the company’s own rank-and-file employees — who say that Facebook has too much power and that social media is warping democracy and undermining elections.And Facebook’s stance stands in contrast to what its rivals are doing. Google has decided to limit targeting of political ads, while Twitter is banning them outright.Facebook Ads Show Russian Effort to Stoke Political Division

        Democrats on the House intelligence committee have released more than 3,500 Facebook ads that were created or promoted by a Russian internet agency, providing the fullest picture yet of Russia's attempt to sow racial and political division in the United States before and after the 2016 election.

Most of the ads are issue-based, pushing arguments for and against immigration, LGBT issues and gun rights, among other issues. A large number of them attempt to stoke racial divisions by mentioning police…
Since last fall, Facebook has insisted that it won’t fact-check political ads, a move that critics say gives politicians license to lie. CEO Mark Zuckerberg has repeatedly argued that “political speech is important” and that Facebook doesn’t want to interfere with it.Google, the digital ads leader, is limiting political-ad targeting to broad categories such as sex, age and postal code.Facebook said in a blog post Thursday that it considered limiting custom audience targeting, known as microtargeting, for political ads. But it said it learned about the importance of such practices for “reaching key audiences” after talking with political campaigns from both major parties in the U.S., political groups and nonprofits.The company said it was guided by the principle that “people should be able to hear from those who wish to lead them, warts and all, and that what they say should be scrutinized and debated in public.”Facebook does plan to let users choose to see fewer political and social-issue ads, although it won’t let people exclude them entirely. It’s also going to let people choose whether or not to see ads, political or otherwise, from advertisers targeting them using their contact details, such as email address or phone number.US House Panel to Publicly Release Russia Facebook Ads

        The leaders of the U.S. 

The company is also tweaking its ad library so people can search for exact phrases and limit results using filters such as dates and regions reached.Facebook’s ad library currently lets anyone find out how much was spent on an ad, how many times it was seen, and the age, gender and location of the people who saw it.Sam Jeffers, co-founder of Who Targets Me, an advocacy group researching political advertising, said Facebook is wise to permit microtargeting for political ads, despite calls for a ban.He said it is better to provide more background information on ads because it can give more insight into the actors behind them and their strategies. Facebook has made a start in that direction by adding information on an ad’s audience size, but he said it should give much more explanation about targeted ads.“By making it easier for you to understand what data’s in there, you can also understand what the advertiser’s intent was,” Jeffers said.The changes related to ad disclosures will go into effect over the next three months in the U.S. and other countries where Facebook puts the “paid for by” disclaimers on political ads. The political-ad controls won’t roll out in the U.S. until early summer.

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Курс гривні повернувся на півтора місяці назад – дані НБУ

Національний банк України встановив опівдні 9 січня довідкове значення курсу 24 гривні 11 копійок за долар, це на 28 копійок більше за офіційний курс на сьогодні. Долар уперше з кінця листопада є дорожчим за 24 гривні, офіційні котирування на 25 листопада 2019 року становили 24 гривні 16 копійок, на 26 листопада – 24 гривні 5 копійок за долар.

За даними Finance.ua, станом на 12:55 котирування сягнули 24 гривень 12,5–15,5 копійки за долар.

«Торги по долару почалися зі зростання попиту на валюту на тлі стриманої пропозиції. Спекулянти і великі продавці намагаються зіграти на подальше підвищення котирувань», – інформує сайт «Мінфін».

Національний банк України з 13 грудня 2019 року встановив облікову ставку на рівні 13,5%, знизивши її одразу на 2%. Також регулятор збільшив обсяг щоденного викупу валюти на міжбанку до 50 мільйонів доларів з попереднього рівня 30 мільйонів доларів.

 

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Домовленостей про пряме постачання газу з Росії немає – «Нафтогаз»

Але з іншого боку, зараз законодавчих обмежень немає, щоб хтось забронював потужності на вхід з боку Росії – Вітренко

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Трагедия Боинга МАУ в Иране. Придурок Зеленский из Омана

Трагедия Боинга МАУ в Иране. Придурок Зеленский из Омана

Крушение Боинга МАУ PS 752 в Иране. Отдых Зеленского в Омане


 
 
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«Чей Крым?» Аваков поставил украинца на колени за вопрос о Крыме

«Чей Крым?» Аваков поставил украинца на колени за вопрос о Крыме

В Украину приехала российская блогерша Александра Митрошина, которая незаконно посещала Крым. За вопрос украинца “Чей Крым?” полиция Авакова поставила активиста на колени.


 
 
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Обращение к нации

Обращение Трампа к нации


 
 
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Lizzo, Billie Eilish, Aerosmith to Perform at Grammy Awards

Billie Eilish and Lizzo, both nominated for the top four prizes at the Grammy Awards, are slated to perform at the live show later this month.The Recording Academy announced Wednesday that couple Gwen Stefani and Blake Shelton will hit the stage together at the Jan. 26, 2020 event, airing live on CBS from the Staples Center in Los Angeles. Aerosmith — to be named 2020 MusiCares Person of the Year days before the Grammys — will perform a medley of their hits during the awards show.Alicia Keys will host the Grammys for a second time. Eilish and Lizzo, the leading nominee with eight, will compete for album of the year, song of the year, record of the year and best new artist.More performers will be announced at a later date. 

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Hollywood-Backed Quibi Thinks You’ll Pay for its Video Bites

A startup heavily backed  by Hollywood is wagering that you’re ready to set aside YouTube and TikTok to watch star-studded short videos on your phone — for a price.The company behind this billion-dollar bet is Quibi, which is preparing to offer movies, shows and other short-form video designed for viewing in short bursts on mobile devices. It’s an enormous gamble, especially considering that several earlier efforts in mobile entertainment — most notably Verizon’s ill-fated Go90 service — fell flat.Founded by former Disney studios chief and DreamWorks co-founder Jeffrey Katzenberg and helmed by former Hewlett Packard Enterprise CEO Meg Whitman, Quibi is heavy on big ideas and Hollywood muscle. It has backing from all the major movie studios and entertainment companies, $1 billion invested in original programming, and star power in the form of creators and producers from Steven Spielberg to Chrissy Teigen.Quibi plans to launch April 6. It will charge $5 a month for an ad-supported service, and $8 a month for an ad-free version.Company executives argued at CES that Quibi will offer the first entertainment platform designed exclusively for the phone. In an interview at CES, Katzenberg said it represents the first time “professional storytellers” have tackled the problem of delivering a high-quality viewing experience on mobile.Quibi founder Jeffrey Katzenberg speaks during a Quibi keynote address at the 2020 CES in Las Vegas, Nevada, Jan. 8, 2020.But the big question is whether a subscription service like Quibi can attract mobile viewers — particularly younger ones — already immersed in an ocean of free-to-watch short video on YouTube and other social-media services. It will also go up against roughly a half-dozen other paid streaming platforms from Netflix, Amazon Prime Video and Hulu to Disney Plus and upcoming services from WarnerMedia and NBC Universal.Upcoming showsDuring the keynote, Quibi previewed shows including “Don’t Look Deeper,” a sci-fi show starring Don Cheadle and Emily Mortimer, and “#Freerayshawn” a crime thriller starring Laurence Fishburne as a cop and executive produced by “Training Day” director Antoine Fuqua. Shows and movies, as well as other material like news and weather, are designed to be watched in “quick bites” of 10 minutes or less.”‘Paid premium short form (video)’ has never been in the same sentence, it has never really been proven,” said Seth Shapiro, managing partner at Pacific Strategy Partners. “That’s the challenge.” Among other things, he noted, it’s already possible for people to watch those other services in the same quick bites Quibi plans.Quibi executives at the CES gadget show in Las Vegas showed off technology on Wednesday designed to make video viewing on the phone easier. For instance, it will let you watch full-screen video whether you hold the phone upright or sideways.Filmmakers deliver two edits to the company, one vertical, one horizontal, and Quibi stitches them together with one audio track. Some creators have incorporated that feature into their productions, as in one show in which horizontal viewing delivers a traditional picture — but turning the phone upright displays a view from the main character’s phone camera.AdvertisingAdvertisers, at least, are on board. Quibi said it has sold out its $150 million first-year advertising slots to blue-chip companies including Procter & Gamble, Anheuser Busch, General Mills, Google, T-Mobile and Walmart. Ads will appear before shows and aren’t skippable.Jeff Wlodarczak, principal analyst at Pivotal Research Group, says he understands why advertisers are flocking to the product. Millennials can be hard to reach, he said, and when a brand places ads on YouTube or Snapchat, they never quite know what kind of video they might end up next to.Quibi offers a safe place for advertisers by delivering a known quantity “as opposed to people doing something stupid on YouTube,” he said.That advertising model will stick around, Whitman said. Quibi guarantees that all creators own their own intellectual property, and can repackage it and take it wherever else they want after seven years. It brought creators in, but it also means that Quibi needs both subscriber dollars and advertising revenue to stay afloat.The company just closed on another $400 million equity funding round from investors, Whitman said, and has a plan to be profitable “soon.”Others have tried short-form content, mostly in ad-supported form. Facebook Watch features original shows with episodes as short as 12 or 13 minutes, but none have garnered much buzz or mainstream attention so far. Verizon pulled the plug on Go90 in 2018, roughly three years after it launched; several concurrent efforts have also shut down. Meanwhile, Netflix, Amazon and Hulu have all been experimenting with short-form offerings,  many of them in comedy.Quibi is “either brilliant or tone deaf,” said Tim Hanlon, CEO of Vertere Group. “I just don’t know what the answer is and I don’t think anybody does.”
 

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